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10.03.2026 - Fachartikel - Reise / Touristik

Before the world discovers it

Mount Etjo Special

(Initiative Mittelstand)

Hi, Jan here!

Lifelong passion for cars, working tirelessly to create a new automotive brand, let’s be honest — it’s hard. If it were easy, everyone would do it.

And sometimes, no matter how driven you are, you need a breathing hole.

I found mine.

Mount Etjo

In the heart of Namibia, this place is more than a destination — it’s a feeling.

Everything about it is extraordinary: the people ,the animals, the nature, the mission, the passion, the respect. Simply everything.

What resonated with me the most? They “start where others stop.”

Just like us, they believe you shouldn’t be judged by the wrap — but by the content.

Normally, we drive all the time on our adventures. This is different. No need to drive as everything is right there, and you can do things that are impossible… that’s why we repeat we are “making the impossible possible.”

Why am I sharing this with you?

Because you’re part of this journey, too.  So, no hidden agenda — just honest appreciation for a place that truly stands out, which I would like to share with you.

So go before your neighbours do.

If you’d like more details, simply press the button (below)  — I’m happy to share more and answer your questions personally.

I Need To Know More!

 

If you have 60 minutes, watch this dedication
— it says more than words ever could.

Watch a Movie

Mount Etjo Special 

August 28 – September 6, 2026

10 days ~350 km

See you where others normally stop!

I Ned To Know More!                     Sign in

Jan
The founder of KALMAR Beyond Adventure

 

DISCOVER MORE UPCOMING BEYOND ADVENTURES:

 

Alps Circumference
Sept 01 – Sept 10, 2026

Discover the ultimate Alpine adventure across five countries and 18 legendary mountain passes. From hidden gravel roads to breathtaking peaks, you’ll experience the Alps like few ever have – behind the wheel of a specially prepared sports car, surrounded by endless views and unforgettable driving.
Read more


Mount Etjo Special
2026

Created in partnership with the Mount Etjo Wildlife team, this unique adventure is unlike anything we have done before. Step into the heart of African conservation, where elephants, rhinos, and lions roam free. With limited driving and a focus on wildlife encounters, you’ll experience intimate moments in nature, guided by experts who dedicate their lives to protecting it.
Read more


Spirit of Speed Arctic
January – February 2027

Spirit of Speed Arctic offers an unparalleled ice-driving experience that goes far beyond what is available elsewhere.
Read more


Himalaya Extreme
10 days | ~508 km

This Extreme edition of Beyond Adventure takes you deep into the Himalayas, navigating a mix of tarmac and rugged gravel roads that wind through ancient valleys, towering peaks, and some of the most isolated and culturally rich areas on Earth.
Read more


Bhutan in Safari Cars
11 days | ~917 km

Discover the hidden kingdom of Bhutan in a way few ever will – behind the wheel of your own safari-prepared sportscar. This exclusive Beyond Adventure trip takes you deep into one of the world’s most remote and culturally rich destinations, far beyond the reach of ordinary tourism.
Read more


Trans-Australia
17 days | ~7,000 km

Discover unique landscapes, fascinating indigenous culture, and unfamiliar wildlife on this challenging driving adventure.
Read more

 

STAY TUNED FOR MORE BEYOND ADVENTURES TO COME!

www.jankalmar.com

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