Mittelstandspresse
07.09.2026
Stäubli Robotics Consolidates Sales Operations for Northern and Eastern Europe
Peter Pühringer is now Regional Robotics Director of North-East Europe
Bayreuth, 07.09.2026 (PresseBox) - Stäubli Robotics is restructuring its European sales organization by strategically consolidating its Northern and Eastern European sales activities. Effective immediately, the robotics manufacturer is centralizing overall responsibility for these key growth markets at its Bayreuth, Germany location.
As part of this restructuring, Stäubli Robotics Managing Director Peter Pühringer will, in addition to his current responsibilities, assume expanded strategic and operational leadership for all Northern and Eastern European countries in his new role as Regional Robotics Director. “Our goal is to make more efficient use of resources within our European sales organization, eliminate country-specific barriers, streamline decision-making processes, and sustainably strengthen our market presence in key regions,” says Pühringer.
With Stäubli Robotics’ leadership functions centralized in Bayreuth, customers and partners in Central, Northern, and Eastern Europe will benefit from even closer integration of technological expertise, service capabilities, and a renewed customer-centric approach.
“This new sales structure enables Stäubli to provide even better support to customers operating globally,” Pühringer adds. “Companies that are active in multiple European countries can now rely on a single point of contact across all locations. This simplifies collaboration, increases efficiency, and further enhances the level of service we provide our customers.”
Ansprechpartner
Sonja Koban
+49 (921) 883-3212
Zuständigkeitsbereich: Manager of Marketing and Division Business-Marcom
Über Stäubli Tec-Systems GmbH Robotics:
Stäubli is a global industrial and mechatronic solution provider with four dedicated Divisions: Electrical Connectors, Fluid Connectors, Robotics and Textile, serving customers who aim to increase their productivity in many industrial sectors. Stäubli currently operates in 28 countries, with agents in 50 countries on four continents. Its global workforce of 6,000 shares a commitment to partnering with customers in nearly every industry to provide comprehensive solutions with long-term support. Originally founded in 1892 as a small workshop in Horgen/Zurich, Switzerland, today Stäubli is an international Group headquartered in Pfäffikon, Switzerland.
[url=https://www.staubli.com/global/en/home.html]https://www.staubli.com/global/en/home.html[/url]
About Stäubli Robotics
Stäubli Robotics is a leading global player in robotics, consistently delivering engineering as effective and reliable as our services. A complete solutions provider for digitally networked production, Stäubli offers a broad range of 4- and 6-axis robots including robotic arms designed specifically for sensitive environments, mobile robots, driver-less transport systems (AGVs) and cobots for human-robot collaboration.
[url=https://www.staubli.com/global/en/robotics.html]Robotic automation for industrial applications | Stäubli[/url]
[url=https://www.linkedin.com/company/staubli-robotics/]https://www.linkedin.com/company/staubli-robotics/[/url]
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Peter Pühringer, Regional Robotics Director North-East Europe at Stäubli Robotics.
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Peter Pühringer, Regional Robotics Director North-East Europe at Stäubli Robotics.
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