Mittelstandspresse
04.09.2026
New NIR-reflective black masterbatch
Deep black design meets functionality
Pinneberg, 04.09.2026 (PresseBox) - Innovative material solution prevents overheating while delivering perfect color aesthetics: ROWA Masterbatch presents a new development in the field of functional masterbatches – a deep black, NIR-reflective black masterbatch that, for the first time, successfully combines the highest aesthetic standards with thermal functionality.
The challenge: Black, yet cool
Black surfaces are indispensable in many applications—whether for stylistic reasons, to block light, or to meet technical requirements. However, traditional black pigments absorb a large portion of solar radiation, particularly in the near-infrared (NIR) range, causing the surface to heat up significantly.
Although IR-reflective black pigments already exist, they have a significant drawback: they often appear brownish or greenish and therefore do not meet the visual requirements for a true, deep black.
The solution: Functionality meets true black
ROWA Masterbatch now offers a solution that combines the following:
high NIR reflectance to reduce surface temperature
deep black color that is visually comparable to classic carbon black systems
customer- and polymer-specific solutions: customized masterbatches tailored to customers’ specific requirements, for example for polymers such as PC, PMMA, or PA
An innovative material has been developed that is visually indistinguishable from high-quality standard black, yet significantly reduces heat build-up.
Benefits at a glance
reduced heat exposure to structural elements and underlying components
extended service life due to lower thermal stress
greater comfort when touching surfaces
energy savings, for example, through reduced cooling requirements
design flexibility without compromising on color impact
Added value for customers
Users benefit both from the functional improvements and from the ability to create high-quality black designs without visual limitations. In addition, the material helps minimize heat-related issues, such as warping or material aging.
With this development, ROWA Masterbatch once again underscores its expertise in combining color performance with functional materials. The new masterbatch solution embodies innovation, design freedom, and sustainable efficiency—setting new standards for black plastic applications in outdoor environments.
Typical applications
The new NIR-reflective black masterbatch opens up a wide range of applications, including:
Construction and outdoor applications
roof and carport components, roofing membranes, and covers
street furniture such as benches or bicycle rack housings
patio elements and garden furniture
Automotive
exterior components such as mirror housings, trim strips, or roof components
RV interior trim
charging infrastructure and housings for e-mobility components
Electrical engineering and infrastructure
housings for outdoor equipment
protective covers
Household and consumer goods
garden tools and accessories
design-oriented products for outdoor use
Ansprechpartner
Dr. Natalia Olichwer
+49 (4101) 706-01
Über ROWA GROUP Holding GmbH:
The ROWA GmbH was established in 1958 and is a partner in the ROWA GROUP of companies. The brand ROWA stands for technical competence, modern product design and customer oriented service the world over. Tailored customer solutions are part of the ROWA tradition and are a matter of course! The development of new products, the search for alternative raw materials and the constant and sustained optimization of our processes, coupled with modern technology, motivated employees and economical environment protection enjoy the highest priority in our company. In 2010 the ROWA GmbH has been renamed into the ROWA GROUP Holding GmbH and the departments Lack and Masterbatch were newly formed as ROWA Lack GmbH and ROWA Masterbatch GmbH specialist division: Color and additive masterbatches.
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Typical applications: The new NIR-reflective black masterbatch opens up a wide range of applications.
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