Mittelstandspresse
09.07.2026
Hidden Gems in Frankfurt: Korean Cosmetics in the Spotlight
12 Korean Beauty Brands Meet German Consumers and Retail Partners
Frankfurt am Main, 09.07.2026 (PresseBox) - From June 25 to 27, 2026, the K-Beauty pop-up event “Hidden Gems in Frankfurt” took place in Frankfurt am Main. Despite a heatwave with temperatures exceeding 40°C, more than 1,000 visitors attended the event over three days. They had the opportunity to discover Korean cosmetics brands, test products firsthand, receive personalized consultations, and purchase selected products on site.
The event combined product experiences with business networking. Alongside direct sales, numerous discussions took place between brands, retail partners, and beauty experts regarding future collaborations and distribution opportunities in the European market. The event was organized by Soulplus, a Germany-based beauty distribution and marketing agency specializing in the European market entry of Korean beauty brands.
In addition to numerous consumers, the event welcomed beauty shop owners, beauty and aesthetic studio professionals, and buyers from major retail companies. Around 30 influencers also covered the event on social media. The strong interest confirmed the growing demand for innovative K-Beauty products in the European market.
Participating Brands
mixsoon– Minimalist skincare with pure ingredients.
Equlib– Premium skincare for a healthy skin balance.
LALARECIPE– Vegan skincare for the daily beauty routine.
DEMIFLOR– Body and hair care for everyday use.
PLONTE– Natural active-ingredient skincare for radiant skin.
Hersteller– Premium beauty products with distinctive fragrance concepts.
LAB FOR YOU– Individual solutions for different skin needs.
ATTATION– Gentle care for sensitive skin.
IDPLA COSMETICS– Dermatologically inspired active-ingredient skincare.
VEMONTES– Professional skincare for beauty and aesthetic studios.
ETINNA– Modern color beauty with creative accents.
ONE DAY'S YOU– Simple and effective skincare for every day.
The pop-up highlighted the growing interest in Korean cosmetics in Germany. Consumers, industry professionals, and businesses came together to discover new brands, experience products firsthand, and establish new business connections.
Hidden Gems in Frankfurt connects Korean beauty brands with European retail partners, beauty professionals, and consumers, fostering sustainable exchange between the Korean beauty industry and the European market.
Ansprechpartner
Oliver Na
+49 (162) 2396632
Zuständigkeitsbereich: CEO (EU)
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Hidden Gems in Frankfurt: Korean Cosmetics in the Spotlight
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