Mittelstandspresse
24.06.2026
Eplan strengthens its presence in South America: Brazil to become a hub for innovation
Eplan driving growth through partner acquisition
Monheim, Germany, 24.06.2026 (PresseBox) - Brazil is considered a driving force for sustainable industrial transformation. Solutions provider Eplan has now acquired its long-standing distributor, Eplan Brasil. The agreement was signed on 1 June 2026 and the organisation’s around 50 employees, based in São Paulo and Joinville, is focusing on expansion under Eplan’s direct management. Ambitious goals have been set: Brazil is to be developed to become an innovation hub to gain further market share both there as well as in Chile, Peru and Colombia. Simultaneously, activities on the North and South American markets are to be more tightly networked and coordinated.
“For almost thirty years, our distributor Eplan Brasil has demonstrated exactly the drive for expansion and determination that have made the company one of our top players in global sales and service,” says Eplan CEO Sebastian Seitz. “I would like to extend special thanks to Rinaldo Baldini, who has led the team to this success over all these years.” The unusually young and motivated team of more than fifty employees has continued to expand dynamically. Eplan Vice President North & South America Michael Jeschke added, “We’re looking forward to further expanding Brazil’s role as an innovation hub in South America as part of the Friedhelm Loh Group.”
Focus on long-term outlooks
For a long time, Brazil was one of the few markets in Eplan’s global business that was developed with a sales partner. Eplan Brasil was founded by Rinaldo Baldini in 1997 and became the most important branch in South America over the years. Baldini is now going into his well-deserved retirement and handed over the reins of the thriving company at the start of June. The team stands out for its innovative spirit and enthusiasm, and can be considered anything but ordinary: the average age amongst the employees is under 30 and women make up over 50 per cent of the workforce. The company’s sites in São Paolo and Joinville are already amongst the most advanced and high-performing locations in South America.
The Brazilian engineering experts cover all phases of Eplan’s business, from software sales and implementation to training, consulting and renewal management. The variety of Eplan’s service portfolio is only matched by the wide-ranging customer base, from agriculture and the rapidly growing energy sector to the automotive and food industries.
Leveraging synergies with Rittal
Rittal, an Eplan affiliate, has been active on the Brazilian market for many years and operates its own production facility in São Paolo. As is the case around the globe, the Rittal and Eplan teams work together intensively to assist mutual customers in realising the highest possible level of automation in engineering and manufacturing through the targeted combination of software and hardware solutions.
“We have ambitious goals to further drive our growth by increasing the networking between our sites in the Americas,” Jeschke says. He is confident: “Brazil will play a significant role on the world market as a driver of innovation – especially in the fields of sustainable energy and agriculture.”
Ansprechpartner
Birgit Hagelschuer
+49 (2173) 3964-180
+49 (2173) 3964-163
Über EPLAN GmbH & Co. KG:
Eplan provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. Eplan is also the ideal partner to streamline challenging engineering processes.
Both standardised as well as customised interfaces to ERP and PLM/PDM systems ensure data consistency along the whole value chain. Working with Eplan means boundless communication across all engineering disciplines. No matter whether small or large enterprises: Customers can apply their expertise more efficiently. Worldwide, Eplan supports 77.400 customers. Eplan wants to grow further with customers and partners and pushes integration and automation in engineering forward. Within the Eplan Partner Network, open interfaces and seamless integrations are realised together with partners “Efficient engineering“ is the focus.
Eplan was founded in 1984 and is part of the owner-operated Friedhelm Loh Group. The group operates worldwide, with 13 production sites and 94 international subsidiaries. It has 12.900 employees and posted revenues of €3,2 billion euros in fiscal year 2025. In 2023, the Friedhelm Loh Group was presented with the “Best Place to Learn” and “Employer of the Future” awards.
For more information, visit www.eplan.com, www.rittal.com and www.friedhelm-loh-group.com.
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The young and dynamic team from the former distributor Eplan Brasil has now been firmly integrated into the company as a whole.
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"I would like to extend special thanks to Rinaldo Baldini, who has led the team to this success over all these years.," says Eplan CEO Sebastian Seitz.
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"We’re looking forward to further expanding Brazil’s role as an innovation hub in South America as part of the Friedhelm Loh Group," says Eplan Vice President North & South America Michael Jeschke.
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